How Medical Representatives lure doctors : Gujrat Study

When around 150 physicians were interviewed, more interesting facts came to light. These include:-

• 71%  doctors said that sometimes MRs tried to persuade them on to make irrational prescriptions.
• Nearly 82% of the doctors believed that MRs concealed vital facts such as major adverse effects (99%).
• Around 64% of the doctors believed that refusal of freebies and drug samples can reduce prices of drugs.
• 98% of the respondent doctors did not know of ethical guidelines for drug promotion.
• 89% of the doctors interview expressed their total dependency on the MR for information about the drugs, yet  75% of the doctors  believed there to be a discrepancy prevailing in what was said and what was the truth in actual practice when it came to  efficacy of drugs.                  Source